Short answer: send clear product photos (front, back and details), two or three reference images of the look you want, the formats and platforms you need, and a short note on anything that must not change. A good brief is the single biggest factor in how fast and how accurately AI content is delivered.
1. Product photos
The AI can only be as accurate as what it sees. For each product, send:
- Front and back, shot straight on, evenly lit, on a plain background.
- Close-ups of anything customers pay for: embroidery, prints, logos, hardware, labels, texture.
- True colour. Avoid filters and warm indoor bulbs. Daylight near a window works well.
- For clothing, lay the piece flat or use a mannequin, with sleeves and dupatta spread out so the full design is visible.
2. References: show, don't describe
"Luxurious but modern" means different things to different people. Two or three images make it clear. They can be from any brand, Pinterest or your own past posts. Point out what you like about each: the light, the location, the pose, the colour grade.
3. Where the content will be used
Tell the studio every place the content will go, because each needs different crops and safe zones:
| Channel | Typical format |
|---|---|
| Website and Daraz listings | Square or 4:5, clean background |
| Instagram feed | 4:5 portrait |
| Stories, Reels and TikTok | 9:16 vertical, with space for captions and buttons |
| Meta ads | 4:5 and 9:16, often several variations |
| YouTube and website banners | 16:9 landscape |
4. Accuracy notes: what must not change
List anything that has to be exact: logo placement, a signature print, the length of a kurta, the shade of a lipstick, the number of stones on a ring. This tells the team where to focus their checks. If a detail is often misunderstood, send an extra close-up.
5. The customer
Describe who buys from you: age range, city, style, price sensitivity. This guides the choice of model, styling, setting and mood. Content for a Karachi bridal client looks very different from content for a university student buying lawn online.
6. Offer and message (for ads)
For video ads, add the offer (new arrival, sale, free delivery), the main message and any text that must appear on screen. Say whether you want Urdu, English or both for voice-over and captions.
7. Approvals and timeline
- Name one person who approves the work. Feedback from five people in a WhatsApp group slows everything down.
- Share your launch date, so the studio can plan delivery in batches.
- Agree how many revision rounds are included.
A copy-paste brief template
Brand: name, website, Instagram
Products: list, with photo links
What we need: e.g. 4 images per product + 2 video ads
Where it will be used: website, Instagram, Meta ads
References: 2–3 links with notes
Must not change: e.g. logo on the buckle, border print
Customer: who they are
Deadline: launch date
Approver: name and WhatsApp
Ready to brief us? Send this to NAZAR or message us on WhatsApp. You can also see what we make from briefs like this in our case studies.
Frequently asked questions
How many product photos should I send for AI content?
At least a front and back photo per product, plus close-ups of key details. More angles mean more accurate results.
Can I brief an AI content studio over WhatsApp?
Yes. Most of our briefs, reviews and approvals happen on WhatsApp, with high-resolution files shared through a drive link.
How many revisions should be included?
Agree this up front. Two rounds of revisions per batch is common, with product accuracy fixes always included.
What if I don't have good product photos?
Send what you have and we will tell you whether it is usable. Often a few phone photos taken in daylight are enough.